“Everything else we associate with startups follows from growth,” he said. “The good news is, if you get growth, everything else tends to fall into place, which means you can use growth like a compass to make almost every decision you face.”

Growth hacking is about exploring new forms of marketing, getting creative with your strategy, and making the most out of limited resources. Spades of articles discuss this topic over the past few years as well as a vibrant subreddit and growth hacking conferences.